Custom Group Services
Tired of one-size-fits-all benefit plans? At Custom Group Services, we design customized group benefit and retirement plans. Built around your business, not the insurer’s template. Helping you save money, attract talent, and keep your team covered.
🕰️ Organization Hours:
Last updated on Feb 5th, 2026
Recent Activity
Explainer: Using WSAs and HSAs to fill fertility coverage gaps
Custom Group Services published a video explainer on 2026-10-20 about using a Wellness Spending Account alongside a Health Savings Account to fill fertility coverage gaps. The piece focuses on how a WSA lets employers address expenses outside traditional insurance and why pairing it with an HSA supports people and their partners through each stage of a fertility journey.
Share Update
Thanksgiving gratitude message
Custom Group Services published a Thanksgiving gratitude message on 2026-10-12 thanking clients, the team, and the community, and wishing everyone a wonderful Thanksgiving with good food and good company. The brief, warm note is designed to be shared with clients or colleagues as a seasonal expression of appreciation.
Share Update
World Mental Health Day — 9 ways to support your mental well-being
For World Mental Health Day on 2026-10-10, Custom Group Services shares nine unexpected ways to support your mental well being, from birdwatching and forest bathing to creative projects and volunteering. The short, practical post invites you to swipe through for nine simple practices you can try to slow down, find joy, and build routine care.
Share Update
Rocktoberfest participation announcement
Custom Group Services joined Rocktoberfest on October 5, 2026 with a Custom Group Chill Zone, thanking the Alzheimer Society of Sarnia-Lambton, organizers, volunteers, and attendees. The announcement shares appreciation and a short video look back at a successful night of community support.
Share Update
Referral Reward Increase
Custom Group Services is boosting its referral reward by 50 percent for Small Business Month, running throughout October 2026. Refer a business that enrolls in an eligible plan and submit the referral online at the link provided to claim the increased reward.
Share Update
Benefits in 60 Seconds: five terms employees should know
Custom Group Services published a short Benefits in 60 Seconds video on 2026-09-29 that explains five key benefits terms to help employees understand their coverage. Save the video for use during open enrollment and tell the publisher which terms you want covered next.
Share Update
Invitation to Attend Local Chamber Networking Events
Custom Group Services invites local business owners to attend Linked Lunch and other events run by the Sarnia Lambton Chamber of Commerce, encouraging conversation and idea exchange. Visit the chamber events page to see upcoming meetups and use the linked form to register or express interest.
Share Update
Employee benefits options guidance
Custom Group Services offers concise guidance to help businesses choose between flexible benefits, structured coverage, or a hybrid approach. The brief frames options around team needs and budget and invites business owners to connect for tailored assistance.
Share Update
Rocktoberfest VIP giveaway
Custom Group Services is giving away four VIP passes to Rocktoberfest on October 2 and 3 at the Suncor Agora in Centennial Park, including early entry at 5:30 p.m., Chill Zone access, and Muskoka chairs to take home. The weekend features live music, Bavarian inspired food, local beverages, and proceeds supporting the Alzheimer Society of Sarnia Lambton; entries close September 28 at 1:00 PM.
Share Update
Reminder to use employee benefits before year-end
Custom Group Services recommends checking your benefits now while routines settle after summer. Book dental and vision visits, refill eligible prescriptions, and schedule physiotherapy or massage to make full use of your remaining annual coverage before year end.
Share Update
Health vs Wellness Spending Account explainer
Custom Group Services breaks down the difference between Health Spending Accounts and Wellness Spending Accounts in a Benefits in 60 Seconds episode published on 2026-08-27. The explainer covers eligible medical expenses, wellness costs such as fitness classes and gym memberships, and how each account is taxed to provide flexibility for employees.
Share Update
Group benefits consultation services
Custom Group Services offers group benefits consultation that begins with a no obligation conversation to understand your business and employees, then compares quotes and builds a tailored plan. They provide ongoing administration support including paperwork, onboarding, carrier coordination, and complimentary financial coaching for members.
Share Update
Service quality and customer thank-you message
Custom Group Services thanks a reviewer for their recommendation and highlights clear guidance, dependable service, and patient answers to client questions. The message emphasizes explaining options, making the process straightforward and stress free, and appreciation for the trust placed in the team.
Share Update
Health & Wellness Spending Account Partnership
Custom Group Services highlights a partnership with Bluewater Nutrition that makes certain products and services eligible under Health Spending Accounts and Wellness Spending Accounts. The announcement frames these accounts as flexible, customizable benefits employers can use to support employee health, and invites businesses to contact Custom Group Services for implementation assistance.
Share Update
Advice on retiring abroad — Part 4 with Dave Brown
Custom Group Services presents Part 4 of a conversation with Dave Brown, who shares firsthand advice on qualifying and planning to retire in Panama. Watch this episode for practical steps, research priorities, and resources linked on the Custom Group Services page about payout annuities and residency visas.
Share Update
New banner launch and community support announcement
Custom Group Services unveiled a new banner on 2026-08-19 that symbolizes the work of helping businesses with employee health, retention, cost management, and taxes. The firm thanked Cynthia Fay for the creative vision and highlighted that the project supported local artists and the community.
Share Update
Team volunteer shift at Inn of the Good Shepherd
Custom Group Services volunteers returned to the Inn of the Good Shepherd to prepare chicken potatoes and watermelon as part of a team shift. The company supports the Inn with volunteer shifts six times a year, offering employees a regular way to help with meal preparation for community members.
Share Update
RxFood nutrition support tool
RxFood is a mobile nutrition support tool available through some Canada Life workplace benefits plans, letting you snap a photo of a meal to get personalized guidance. Custom Group Services recommends contacting them to confirm plan access and to learn what features are included within your benefits.
Share Update
Video: Incorporating a Business in Canada — Corporation vs. Sole Proprietorship
Custom Group Services published a video titled "Incorporating a Business in Canada: Corporation vs. Sole Proprietorship" on 2026-08-13. The video offers a straightforward comparison of corporation and sole proprietorship structures to help Canadian entrepreneurs evaluate which path fits their business goals.
Share Update
Retiring Abroad — Client Experience Part 3
In Part 3 of Retiring Abroad, Dave Brown explains how he planned retirement in Panama with guidance from Mike and Custom Group Services. The conversation focuses on the financial steps and the practical support that helped turn the idea of retiring abroad into a concrete plan, with a link to learn more about payout annuities for residency visas.
Share Update
Group benefits consultation offering
Custom Group Services offers consultations to help businesses evaluate group benefits that match hiring and retention needs. The firm emphasizes custom solutions rather than one size fits all, aimed at aligning benefits with company goals and employee needs.
Share Update
Health Spending Account support and BioPed Sarnia partnership highlight
Custom Group Services spotlights BioPed Sarnia in a Health Spending Account series, noting that eligible products and services at BioPed Sarnia may be covered by participating plans. Published on 2026-08-07, the update invites businesses to contact Custom Group Services for help exploring or implementing a Health Spending Account.
Share Update
The Big Squeeze fundraiser
Custom Group Services highlighted The Big Squeeze fundraiser supporting Big Brothers Big Sisters of Sarnia-Lambton, thanking organizers, volunteers, donors, and several participating local businesses. The post names Karen Davis Dentistry, Riverside Print and Signs, Tourism Sarnia-Lambton, Bluewater Nutrition, and Goodwill Employment Centre as businesses visited during the fundraiser.
Share Update
Retiring Abroad Part 2 Video Promotion
Watch Part 2 of a candid conversation with Dave Brown about exploring retirement in Panama, published by Custom Group Services on August 4, 2026. The video focuses on common questions and concerns about taking the first steps toward retiring abroad, and invites viewers to share what they would ask if planning a move overseas.
Share Update
Sponsorship of youth rugby program
Custom Group Services is sponsoring the Sarnia Saints Youth Rugby program, supporting youth development in confidence, teamwork, leadership, and lifelong friendships. The company thanks players, coaches, volunteers, and families for making the program a positive part of the community.
